Broadcasting

BBC or ITV?

ONENESS! That’s right, BBC one’s new idents. I have no real idea what they’re all about and have been wondering if anyone can shed any light on it.

Thankfully, we turn to the wonder that is Ian Pinnell, an award winning broadcaster and creative from Oxfordshire, to help us understand why on earth we now have to watch bathers backsides before bedtime rather than swimming hippos, but what’s the reason behind it, and is it just a copy of the ITV swimmers idents? In all honesty, without the channel’s branding over the top, this image could be for any channel, or holiday, or torture if it’s cold.

Ian provides an insightful look into the branding and suggests perhaps a more community approach is what’s needed.

Find Ian’s investigationĀ HERE

If you’re not following Ian’s blogs, I recommend you do. They are well worth a read.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s